Xocolata Fine Chocolates sells pure and rich Mexican chocolates. Xocolata is steeped in a deep Aztec history and the logo itself reflects the cultural beginnings of chocolate and the tactile old world of the Aztec empire. I chose a color palette of deep brown and rich caramel-gold not only to tribute the Aztec temples, terrain and bright sun (which they worshiped) but to appropriately hit home the types of products Xocolata sells; rich chocolates and treats. 

Art Director: Scott Laserow


“Happiness. Simple as a glass of chocolate or
tortuous as the heart. Bitter. Sweet. Alive.”