Arkanomnom is a conceptual space arcade themed takeout joint that serves up some stellar hot-dogs. The theme is based off the old arcade game Arkanoid and the style echos other vintage games with black backgrounds and bright colors. I wanted to bring this idea of vintage games into a contemporary realm so the menu itself is designed to resemble a Nintendo 3DS in the way it flips up instead of traditionally opening. I created the menu, along with the copy inside, as if to carry the customer through the levels of a game. The hot-dog packaging was shaped after capsules to echo the power-up capsules in the game.
Art Director: Paul Sheriff